Julien Moreau

International Wine Brand Strategist & Market Development Lead
Las Vegas, US.

About

A seasoned international wine brand strategist with 24 years of expertise in global market development and luxury wine distribution, blending French heritage with a unique cross-cultural perspective. Proven ability to establish and scale high-end wine portfolios across North American markets, driving revenue growth and forging lasting partnerships with elite clientele. Currently leveraging deep industry knowledge to launch an independent venture focused on bespoke wine brand integration and personalized client services.

Work

Independent Wine Brand Agent
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Regional Brand Agent & Market Development Lead

Las Vegas, NV, US

Summary

Spearheading market entry and expansion for premium French, Italian, and Chilean wine estates across North America, managing end-to-end distribution and strategic partnerships.

Highlights

Successfully launched and managed independent distribution channels for multiple high-end French, Italian, and Chilean wineries across North America, significantly expanding market penetration.

Orchestrated brand positioning, import logistics, pricing strategies, and distributor negotiations, optimizing inventory management and sales cycles for sustained growth.

Cultivated and maintained long-term, bespoke relationships with a portfolio of private collectors, exclusive clubs, and Michelin-starred restaurants, driving substantial high-value sales.

Secured and sustained a non-public, long-term collaboration agreement with Château de Pibarnon, ensuring exclusive access to rare allocations and market opportunities.

Expanded market reach by establishing new partnerships in key regions, including Barolo (Italy) and leading Chilean boutique wineries, diversifying the luxury wine portfolio.

International Wine Import/Export Firm
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International Wine Brand Agent (North America Regional Lead)

Marseille, Provence-Alpes-Côte d'Azur, France

Summary

Led North American market expansion for French and Italian wineries, establishing critical relationships with high-end hospitality and private clients.

Highlights

Directed market entry and brand development initiatives for French and Italian wineries, increasing brand presence across major North American cities including Los Angeles, San Francisco, and Miami.

Conducted extensive market research and analysis during annual multi-month trips to the US, identifying key trends and opportunities for significant luxury wine growth.

Forged initial strategic partnerships with numerous high-end restaurants, private clubs, and boutique wine shops, laying the groundwork for long-term distribution.

Cultivated a robust network of private clients and wine collectors, resulting in enhanced direct sales and brand advocacy within target demographics.

Developed and executed targeted promotional campaigns, enhancing brand visibility and consumer engagement for represented portfolios.

Wine Estates Collective
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Joint Export Project Supervisor

Marseille, Provence-Alpes-Côte d'Azur, France

Summary

Managed multi-winery export initiatives, developing distribution channels and promotional strategies across Eastern European and Asian markets.

Highlights

Coordinated comprehensive export projects for a consortium of 5-7 medium-sized wineries, successfully expanding market presence in Eastern Europe and Asia.

Developed and implemented market positioning, pricing strategies, and promotional materials for diverse wine brands, enhancing their competitive edge and market reception.

Initiated and nurtured key relationships with Italian and Chilean wine brands, laying foundational partnerships for future international expansion.

Streamlined export logistics and documentation processes, improving efficiency and ensuring timely delivery to international distributors.

Analyzed market trends and consumer preferences to tailor brand messaging, leading to stronger market penetration in new regions.

French Wine Export Company
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Marketing Intern & Brand Promotion Assistant

Nice, Provence-Alpes-Côte d'Azur, France

Summary

Provided critical support for sales and brand promotion activities, facilitating market entry for French wineries into Asian and North American markets.

Highlights

Assisted in the sales and distribution of French wines, contributing to market penetration efforts in emerging Asian and North American markets.

Managed export documentation, customs clearance, and sample distribution, ensuring compliance and efficient international logistics for all required shipments.

Translated key marketing materials and communications, bridging cultural gaps for international partners and facilitating smoother negotiations.

Gained foundational understanding of global wine trade routes, logistics mechanisms, and cross-cultural market dynamics, supporting strategic decision-making and early career growth.

Education

INSEEC Bordeaux
Bordeaux, Nouvelle-Aquitaine, France

MBA

International Luxury and Wine Business Management

Courses

Luxury Brand Strategy

Global Wine Trade Finance

International Marketing

Supply Chain Management in Luxury Goods

University of California, Davis (UC Davis)
Davis, CA, United States of America

Exchange Program

Viticulture, American Wine Market, Cross-Cultural Brand Management

Courses

Viticulture Principles

US Wine Industry Economics

Cross-Cultural Marketing

Université Nice Sophia Antipolis
Nice, Provence-Alpes-Côte d'Azur, France

Master of Arts (M.A.)

International Business & Marketing (Major), Wine Trade & Finance (Minor)

Courses

International Business Management

Marketing Strategy

Wine Economics

Financial Analysis

Lycée Marseilleveyre
Marseille, Provence-Alpes-Côte d'Azur, France

Baccalauréat Littéraire (Bac L)

Literature

Courses

French Literature

Philosophy

Geography

English Language

Spanish Language

Languages

French
Tagalog
English
Spanish (Basic)

Certificates

Advanced Open Water Diver (AOW)

Issued By

PADI

Open Water Diver (OW)

Issued By

PADI

Skills

Wine Industry Expertise

Wine Import/Export, Wine Trade, Viticulture, Oenology, Wine Tasting & Pairing, Luxury Wine Market, Wine Brand Management, Sommelier Principles.

Business Development

Market Entry Strategy, International Sales, Distribution Channel Development, Partnership Management, Client Relationship Management, Negotiation, Business Strategy.

Marketing & Brand Management

Brand Positioning, Digital Marketing, Promotional Campaigns, Cross-Cultural Marketing, Consumer Engagement, Product Launch.

Operations & Logistics

Supply Chain Optimization, Inventory Management, Customs Clearance, International Shipping, Regulatory Compliance.

Financial Acumen

Financial Analysis, Pricing Strategy, Budget Management.

Interpersonal & Leadership

Cross-Cultural Communication, Stakeholder Management, Team Collaboration, Strategic Thinking, Problem-Solving, Adaptability.

Interests

Travel & Culture

Cultural Immersion, Historical Sites, Global Exploration, Photography.

Music & Arts

Classical Music, Jazz, French Chanson, 70s Rock, Art House Cinema.

Sports & Recreation

Golf, Scuba Diving, Cycling, Hiking, Swimming, Tennis.

Personal Development

Reading, Writing, Meditation, Lifelong Learning.

Wine Collecting & Tasting

Fine Wines, Vintage Wines, Wine Cellar Management, Wine Pairing.

Culinary Arts

Gourmet Cooking, International Cuisine, Baking, Food Pairing.